I was asked to create a 2D animation project that showcases a new pet insurance offering by Paw Protect, in partnership with Paytient. It is an innovative insurance solution where pet owners no longer need to worry about paying vet bills up-front.
The animation style is charming and playful, reflecting the comfort that pet owners will feel when they sign up with Paw Protect. 2D characters and their furry friends take center stage in this awesome project!
I did this project in collaboration with another Motion Designer, Jesse van den Einden. He helped me with the overall explainer while I did some small animations for the website itself.
Below you can view the process of creating this explainer.
Storyboard Sketch
